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Business Value-Oriented Product Management

The following article is a sample from the full BVOP™ Ultimate Guide and is part of the preparation for the BVOP™'s modern Agile Product Management Certification Program.

Business Value-Oriented Product Management (BVOPDM) is a product management style, approach, and an initiative that aims to add incrementally and continuously a business value to a product. Adding business value is envisaged through the use of practices that guarantee the quality of the product and its adoption by the target audience. At the same time, the processes of development and the end-result are optimized.

Activities of the Business Value-Oriented Product Management office

Typical activities of the Business Value-Oriented Product Management office include:

  • Participating in creations of business plans 
  • Product risk management
  • Product research practices
  • Product backlog management
  • Product development practices
  • Product optimization practices
  • Product support activities
  • Observing and adjusting
Business Value-Oriented Product Management
BVOP Community Reviews
  1. Fabrizio Alessandro, BVOP Product Manager

    Business value in product management has been a very popular topic in recent decades. There are many teachings about business value for customers and products.

    BVOP goes beyond traditional understandings and practices and adds many new approaches to modern product management. Markets and consumers today are very dynamic. Requirements and needs are constantly changing. Competition is always one step ahead of us. Technologies are changing and developing at great speed. Consumers expect and want more comfort and innovation.

    This whole range of needs in today's product management needs a special attitude and approach. BVOP focuses not only on unique practices for prioritizing and managing the Product backlog. A lot of themes about usability, user needs, research practices forgotten by management teams are added in the guide.

    Another unique topic in Business Value Oriented Product Management (BVOPDM) is that product managers need to know project management practices. This is not accidental. Product manager and project manager are friends. They work together on project and product issues, search for optimization methods together, and at the same time increase the business value not only for the product but also for the teams and organization.

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