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Business Value-Oriented Product Management (BVOPDM)

Business Value-Oriented Product Management

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Business Value-Oriented Product Management

The following article is part of the self-preparation for the modern BVOP® Product Management Certification program.

Business Value-Oriented Product Management (BVOPDM) is a product management style, approach, and an initiative that aims to incrementally and continuously add a business value to a product. Adding business value is foreseen through the use of practices that guarantee the quality of the product and its adoption by the target audience. At the same time, the processes of development and the end-result are optimized.

  1. Activities of the Business Value-Oriented Product Management office

Activities of the Business Value-Oriented Product Management office

Typical activities of the Business Value-Oriented Product Management office include:

  • Participating in creating business plans 
  • Product risk management
  • Product research practices
  • Product backlog management
  • Product development practices
  • Product optimization practices
  • Product support activities
  • Observing and adjusting

Comments from the BVOP™ community

Fabrizio Alessandro

Business value in product management has been a very popular topic in recent decades. There are many teachings about business value for customers and products.

BVOP goes beyond traditional understandings and practices and adds many new approaches to modern product management. Markets and consumers today are very dynamic. Requirements and needs are constantly changing. Competition is always one step ahead of us. Technologies are changing and developing at great speed. Consumers expect and want more comfort and innovation.

This whole range of needs in today's product management needs a special attitude and approach. BVOP focuses not only on unique practices for prioritizing and managing the Product backlog. A lot of themes about usability, user needs, research practices forgotten by management teams are added in the guide.

Another unique topic in Business Value Oriented Product Management (BVOPDM) is that product managers need to know project management practices. This is not accidental. Product manager and project manager are friends. They work together on project and product issues, search for optimization methods together, and at the same time increase the business value not only for the product but also for the teams and organization.

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