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Product stakeholders and users management

In the early stages of planning the entire product, its vision, and features, defining stakeholders and searching for proper potential users or customers who may provide valuable information about what needs to be developed may be a hard and extensive process.

Careful analysis and filtering of the stakeholders and users input is a very important initial stage for the entire future development.

Stakeholders and users management activities may include:

  • Defining stakeholders and users.
  • Managing research sessions.
  • Managing remunerations.
  • Managing tools and environments.

Defining stakeholders and users

The Business Value Oriented Project Management (BVOPM) office collaborates with the Business Value Oriented Product Management (BVOPDM) office in defining stakeholders and users and evaluation of their value.

Managing research sessions

Collecting information, conducting interviews, surveys, focus groups, or other activities requires time and attendance for anyone involved in the research process. Plannings, schedules, and agendas may be needed. The BVOPM office supports these activities.

Managing remunerations

If the participants in the research sessions are external individuals or organizations, their remunerations may need to be calculated and planned.

Managing tools and environments

The collected information or the process of collection of information may require special needs. Planning and providing the appropriate tools and environments according to the organizational current resources is needed for optimized and productive initial stages of product research and development.

Product Stakeholders Management and Users Management
BVOP Community Reviews
  1. David Thomas, BVOP Product Manager

    Finding the right stakeholders is a difficult task in any case. In the first case, if the organization is small and has limited personnel and access to real people who can participate adequately and productively, stakeholders can be a scarce resource.

    In the other case, when the organization is enormous, the persons who may be the potential stakeholders of the project should be persecuted and praised constantly. Responsibilities are often blurred or unclear. Their participation in the project is weak and they usually do not have strong interest.

    Organizing and conducting sessions is even more difficult because time is always limited and participants are missing. Planning such processes can be a real nightmare.

    Perhaps an appropriate strategy would be to involve outsiders to participate in the project as consultants.

    We merge stakeholders and users here. This is a topic that can be discussed further.

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